Power Moves: How Small Businesses Are Thriving with Smart Tech Strategies
In celebration of National Small Business Week (May 4–10), we’re highlighting how today’s small business leaders are using smart technology to work more efficiently, connect with customers, and build lasting growth. Here’s how they’re doing it—and how you can too.
Being Seen in the Era of AI Search
Ranking on Google used to be the gold standard for visibility. Now, AI-powered tools like ChatGPT, Google Bard, and Microsoft Copilot are changing the game. If your business isn’t appearing in AI-generated results, you could be losing out on valuable opportunities.
The fix? Keep your website current, easy to navigate, and full of relevant content. AI tools favor well-organized, human-sounding language that directly answers common questions. Update your blog regularly, write FAQs that sound conversational, and describe your services in plain terms. Also, customer reviews matter more than ever—AI systems use them as signals, so encourage satisfied clients to leave feedback.
As the saying goes, it’s not just what you say—it’s how you say it. Speak your customer’s language and avoid technical jargon. Authentic, helpful content will go a long way.
AI: A Smart Advantage for Small Business
Small businesses are uniquely suited to take advantage of AI. Without legacy systems holding them back, they can adapt quickly—and see results. According to the U.S. Chamber of Commerce, nearly 25% of small businesses using AI report significantly higher profit growth than those that don’t.
AI can streamline repetitive tasks, anticipate inventory needs, and power up customer support through chatbots. You don’t need to overhaul your entire operation, just start with one goal. For example, use a low-stock alert system to stay on top of inventory. That alone can improve efficiency without much upfront cost.
But tech alone isn’t the answer. Success comes from using AI to support—not replacing the human element. Customers still value personal interaction. The best strategy is blending automation with authentic service.
Meeting Modern Consumer Expectations
Tech matters, but understanding your customer is just as critical. People today want more than products—they’re seeking self-care, comfort, and joyful experiences. Small businesses that pick up on these trends and tailor their offerings will deepen customer relationships and stand out in crowded markets.
More than ever, consumers care about what a business stands for. Whether it’s sustainability, inclusivity, or ethical practices, your values influence purchasing decisions. Unlike large corporations, small businesses have the agility to act on those values and connect with customers in more personal, transparent ways. When your brand feels authentic, customers are more likely to stick around and spread the word.
Work Smarter, Grow Stronger
Every small business faces challenges—but the right technology makes them easier to manage. Whether you’re enhancing your web presence, streamlining operations with AI, or aligning with shifting consumer values, incremental changes can drive real progress. As you reflect during Small Business Week, consider one smart tech move that could elevate your business. Your next big opportunity might be one small change away.